BEET
ROOT
LABS

Research and development is fascinating, liberating and fun. It plays a critical role in our creative journey and it produces aesthetic breakthroughs and innovative tools. Beetroot Labs provides a platform that allows Beetroot members to bend, trial and form new ideas.

BEETROOT LABS

BEETROOT LABS

Flow type
for Adobe InDesign

Flow Type is a typographic tool in the form of an Adobe InDesign script and an After Effects pseudo effect that helps you approach typography in an expressive, restless, unexpected and disruptive way. The tool allows the concepts of motion and time flow to express themselves, bending the traditional typography rules.

Flow Type gradually manipulates the values of every character in a text box in a linear or sinusoid fashion.

Script and installation notes for Adobe InDesign



Script and installation notes for Adobe After Effects


Humane type
for Adobe InDesign

Humane Type is a useful type tool in the form of an Adobe InDesign script that modifies the strict and austere display of information in a seemingly erroneous but also organic and ultimately "humane"way, suggesting the "hand of man" behind it.

Humane type has two main features both of which are based on randomness. You can either experiment with a paragraph Body or a character Title. The Body feature picks random values from the user’s given range for three characteristics - type baseline path, paragraph indent and character leading. The Title feature lets you manipulate smaller body texts indenting for display purposes, by picking random values from the user’s given range for four characteristics - character rotation, vertical size, horizontal size and point size.

Script and installation notes for Adobe InDesign